This is not difficult to understand, if the page takes up 100K uncompressed and the page is imploded to 10K it takes 1/10th the time and bandwidth to download. The compression ratios vary depending on the page content but even cutting the size in half is a significant improvement.

The table below shows PipeBoost™ compression as applied to actual web content.

As the table indicates the savings can be dramatic. Images are already compressed for precisely this reason. The main bottleneck is bandwidth not Server CPU. The CPU is normally waiting for data to be pushed down the pipe.

Put the CPU to work compressing the pages and relieve the bandwidth logjam. 

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